brand advocates

The Yin and Yang of Social Media Training [Infographic]

The Yin and Yang of Social Media Training [Infographic]

In this article we look at the benefits brands can reap from activating their employees ad social media advocates, the risks in doing so, and how training and mitigate that risk.

6 Social Media Concerns of Managers and How to Mitigate Them

6 Social Media Concerns of Managers and How to Mitigate Them

Building up your employees to be brand advocates can pay strong dividends, but many executives worry about the risks. Like many business problems, this is one that requires a thoughtful, and planned approach. In this article we look at 6 social media concerns of executives and managers and how to mitigate them.