Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads. But CRO should also be about improving sales. That means getting better leads. Better leads provide more information to salepeople so that they can win business down the funnel. You have to be careful, however, that you don’t kill your conversion rate. In this article. I share 4 strategies to improve lead quality and boost sales.
Graphic content is essential to a great content marketing mix. No convinced? Check out these stats that prove it. The fact is, some types of information are easier to consume in graphic format. While brands are trying to create more graphical content, there are a lot of challenges. An optimized graphic content process can save your team time, ensure your branding is on point, and make your graphic and non-graphic content more compelling. In this article, I’m going to give you five tips to help your team do graphic content better.
Good graphic content is about more than getting better engagement. It’s how you showcase facts the era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.
We’ve helped create a lot of pillar pages and we see organization struggle with these same five challenges. Sometimes they prevent a pillar page project from starting, or from being completed. More often, organizations end up with pillar pages that aren’t effective. They don’t increase traffic, they don’t improve SEO rank for core topic keywords, or they aren’t compelling to their target audience. In this article, I’ll share the five challenges and give you tips that can help you overcome these barriers to create an awesome pillar page!
The GDPR deadline has come and gone but many brands are still trying to figure how to comply. Compliance requirements are changing, marketing software features are changing, and opt-ins are everwhere. In this article, I'll show you some options for staying in compliance without killing your conversion rates or losing your sanity.
Pillar pages cover a core topic in depth and are linked from other content pieces you publish to boost SEO. To get the best SEO boost, you should carefully map keywords to your pillar page topics and subtopics. In this article, I share how to map pillar page topics to keywords for the best SEO boost.