Beyond CRO: 4 Strategies to Improve Lead Quality and Boost Sales

Beyond CRO: 4 Strategies to Improve Lead Quality and Boost Sales

Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads. But CRO should also be about improving sales. That means getting better leads. Better leads provide more information to salepeople so that they can win business down the funnel. You have to be careful, however, that you don’t kill your conversion rate. In this article. I share 4 strategies to improve lead quality and boost sales.

5 Tips to do Visual Content Better [Infographic]

5 Tips to do Visual Content Better [Infographic]

Graphic content is essential to a great content marketing mix. No convinced? Check out these stats that prove it. The fact is, some types of information are easier to consume in graphic format. While brands are trying to create more graphical content, there are a lot of challenges. An optimized graphic content process can save your team time, ensure your branding is on point, and make your graphic and non-graphic content more compelling. In this article, I’m going to give you five tips to help your team do graphic content better.

8 Stats that Prove you Need More Graphic Content [Infographic]

8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content is about more than getting better engagement. It’s how you showcase facts the era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

We’ve helped create a lot of pillar pages and we see organization struggle with these same five challenges. Sometimes they prevent a pillar page project from starting, or from being completed. More often, organizations end up with pillar pages that aren’t effective. They don’t increase traffic, they don’t improve SEO rank for core topic keywords, or they aren’t compelling to their target audience. In this article, I’ll share the five challenges and give you tips that can help you overcome these barriers to create an awesome pillar page!

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.

11 Post GDPR Tips to Help Compliance, Conversion Optimization, and Sanity

11 Post GDPR Tips to Help Compliance, Conversion Optimization, and Sanity

The GDPR deadline has come and gone but many brands are still trying to figure how to comply. Compliance requirements are changing, marketing software features are changing, and opt-ins are everwhere. In this article, I'll show you some options for staying in compliance without killing your conversion rates or losing your sanity.

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

Creating a pillar page is a great way to boost SEO. The fastest way to create a pillar page is to use content you already have. You should revise that content to align with the pillar page. In this infographic, I share 5 tips for revising content to work with a pillar page for best results.

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

Pillar pages help you boost SEO for the core services you offer. To get the best SEO boost, and generate the most leads from your pillar page, you need a strong promotion plan. In this article, I'll show you how to publish, promote, and monitor pillar page content to maximize SEO and reach.

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Pillar pages are a great way to boost SEO, but they can also generate leads! In this article, I'll walk you through how to plan conversion points on your pillar page, and best practices for including calls-to-action and links relevant content and engagement offers to maximize lead generation.

4 Tips to Make Long-Form Content Better [Infographic]

4 Tips to Make Long-Form Content Better [Infographic]

Pillar pages are a great way to boost SEO for your core services. Some people don't like them because they think people won't read long-form content. We've put together an infographic that shows you how to use formatting and styling features to make any long-form content better!

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

Pillar pages are a great way to boost SEO for the core services you offer. HubSpot created a tool specifically to help you create pillar pages. In this article, we'll show you how the Content Strategy tool helps you find topics, link content, and track performance.

4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

Pillar pages are a great way to boost SEO for core services you offer. What topic should your pillar page cover? In this article, we give you 4 tips to for selecting pillar page topics and brainstorming ideas. We also give you fundamentals to help ensure your topics align with business goals!