Bob Carver has owned his businesses since 2000, and has worked for some of the biggest names in the software and chip manufacturing industry. Bob’s previous company focused on technical content creation in the form of content marketing collateral, and training course development. As the company grew, new capabilities were added including graphic design, animations, video, and web development services to support creation and deployment of more rich content. As more unique developer opportunities arose, Bob acquired a small development company and integrated those resources with his existing team. That bolstered content related development services, and allowed for new services such as web application development. Those new development engagements led to more development opportunities. Soon, in addition to content marketing and training materials creation, the company was providing outsourced development and quality assurance services for everything from application builds, to software development kit creation, to embedded systems software development.
With content distribution moving to social media, more and more clients sought assistance with social media content distribution, content strategy, and multi-channel content marketing. In 2012 the company was rebranded as Carver Technology Consulting LLC (CarverTC, for short, or CTC for really, really short). While CarverTC continued providing content, training, and development services, it also established itself as digital marketing consultancy. CarverTC principals authored courses on Google AdWords and Google Analytics for Logical Operations. Within its first year Bob authored a social media course through Logical Operations for the National Institute of Social Media, providing certification prep for their Social Media Strategist Certification.
As the company evolved, in 2014, Bob added Peter Lammers as a partner. Peter had been a long time project manager for Bob with a history of delivering projects successfully, on time, and on budget.
In 2015 and 2016, similar to the way the digital marketing consultancy grew out of client requests, CarverTC staff increased their knowledge and experience with cloud services as more and more development projects involved cloud development, deployment, and integration. At the same time, with the onset of so many cloud tools for digital marketing, CarverTC began providing support to its clients on planning and implementation for cloud software. In 2016, this was formalized and added as an additional service offering from CarverTC. Bob and Peter were able to leverage this knowledge when Logical Operations approached them with an opportunity to author a series of courses for the National Cloud Technologists Association (NCTA), to prepare students for their CloudMASTER® certification. It was an opportunity they couldn’t pass up. Bob and Peter, working with experts from NCTA, authored a three course series on Cloud Technologies, Cloud Operations, and Cloud Architecture.
In 2016, CarverTC began delivering public training classes courses focusing on NCTA cloud and Google courses authored by CarverTC principals.
As the content, training, and technology landscape continues to change, Bob and Peter continue to look for opportunities to help their clients take advantage of new technologies, and achieve their business goals.