Data Analysis for Great Content Strategy
Success starts with a great plan. The data you already have is key to creating a content plan that aligns with your brand’s vision, values, goals, and story. Your data can give you intimate knowledge about the people who visit your website, and your competitors - the digital places they hang out, the content they consume, the values that compel them to action. Finding those places where your vision values and goals intersect with those of the people you’re speaking to provides opportunities to create an emotional connection with your audience through the story you tell. SEO data analysis can help you find your path to success
Content analysis looks both inward and outward. Inward at SEO, website design, content, and messaging. Outward at social channels, influencers, audience demographics, and industry market spaces. A data-backed content strategy built on this information is the best formula for marketing success and business growth.
We develop content strategy and content plans for businesses ranging from startups to divisions of Fortune 100 companies. If you need your next campaign to generate extraordinary results, contact us about developing a content strategy for you!
A comprehensive digital strategy and growth plan encompassing content, advertising, and engagement.
Inbound Growth Plan
Just starting your content or inbound marketing? Launching a new product or service? Just getting started period? Get a focused subset of all our content strategy services with an Inbound Growth Plan. We'll audit your website and content, research keywords and competitors, create goals to focus your efforts, and create detailed buyer personas to pinpoint the prospects you're going after. When we’re done, you’ll get a 12-month content campaign or pillar page content plan complete with an editorial calendar and promotion strategy to supercharge your inbound marketing!
We'll hand everything off to your staff with a comprehensive walk through. This is the same process we do for ourselves every quarter and at the start of all content campaigns for our clients. Want your website to generate more engagement, leads, and customers? This is how you start.
With an inbound growth plan, you get:
Over 25+ pages of recommendations and prioritized action times!
A 12 month content or pillar age content plan.
2 hours where we walk through all of it with you!
Over 120 reports.
Over 100+ keywords deeply researched.
Text, display, and social advertising recommendations.
Competitive research on your top 3 Competitors.
That strategy may include plans for any or all of the following:
Content and/or Pillar Page
Content offers
Content process
Content publishing distribution
Cross-channel promotion
Email marketing
Search and social media advertising
Weekly updates and monthly ROI scorecard
SEO audit and optimization (website and social)
Keyword search and recommendations
Website fixes or design changes
Interactive content (contests, polls, etc.).
Influencer outreach
Online and offline engagement
Marketing Technology
Software and tools recommendations