If you're here, you're probably planning your next content campaign. You're thinking about how to make your content great, and how to get it seen by the most people. Those are all great steps but with content, quality and relevance are key.

If you want your audience to engage with your content, your content has to be meaningful to them. It has to speak to their pains and opportunities.

Creating detailed buyer personas will help ensure that your content and messaging resonates.

It will help you generate more high-quality leads and turn more of those leads into customers. We know because we do this for our clients. Now we've put our knowledge, resources, templates, and process into a comprehensive ebook.

This free ebook helps you organize your research and create detailed buyer personas that can help your marketing and sales teams achieve better results.

This offer includes strategies, tips, and recommendations for:

  • Creating buyer personas and negative (exclusionary) personas.

  • How to determine the right number of personas to create.

  • Tips and tricks for researching personas.

  • Determining who to interview (and how to get them to participate).

  • Asking the right questions during your persona interviews and surveys.

  • Formatting your persona research in a compelling way.

  • Collecting information for each stage of the buyer's journey (to create funnel stage personas).

  • Using your buyer personas for segmentation, content mapping, and lead nurturing.

  • Presenting your new, finalized buyer personas to your company.

  • The templates and worksheets you need to get started.

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