Analytics driven content marketing, online training, development, and cloud computing services to help your business achieve success.
We start by determining your goals so that we can develop the right plan to help you achieve those goals. Our content strategy activities include building customer personas, identifying the best networks to engage on, researching competitor content, selecting keywords, and building content campaign plans to engage across multiple channels with a variety of content types best suited for your audience. We also help you to implement tools, and processes to track results so that you can adjust campaigns as needed, and measure ROI.
Class Deliveries (Virtual and On-Site)
We provide instructor-lead and self-paced training on both technical and end-user topics ranging from Cloud, to Google, to social media technologies. Classes are delivered in both virtual (public), and on-site (private) training environments. Many of the courses we teach were also authored by CarverTC instructors for our clients, or for our course development partner, Logical Operations. Whatever the class, if we teach it, our instructors deliver an immersive class with depth of knowledge, and a focus on conveying the concepts and skills necessary to translate classroom learning to job skills.
We create high quality content ranging from blog articles, to whitepapers, to presentations, to sales battlecards and hunting guides, to audio and video interviews, as well as rich media such as infographics, GIFs, and videos. Our content is keyword, SEO, audience, and channel optimized to get the best reach and generate the biggest impact. We can perform all aspects of content creation, review, and publication, or split tasks with your in-house team, taking the on rich media content like graphics and video to bring your message to life.
Custom Course Creation
We’ve built training on subjects ranging from energy management, to cloud technologies, to using social media to find a job. The combination of instructional designers and content developers on our staff make us uniquely qualified to build training courses on complex topics, products, and services that target professionals. We create instructor led, self-paced video, or interactive (Articulate) training packages depending on the customer needs. We apply adult learning principles and instructional design to ensure concepts and task skills are conveyed, practiced, and learned. We can plug our training packages in to any Learning Management System (LMS), and build assessments or other collateral as needed to accompany the training.
Analytics and optimization
Tracking and measuring content and activities is key to digital marketing success. We install, configure, validate, customize, and train on Google Analytics implementation and use. We also perform web site, social media channel, and content audits to find what’s working, identify where changes need to be made, and discover new engagement opportunities. We work with our clients to find the best tools and processes to measure and connect digital marketing activities to website, campaign, and business outcomes.
We provide developers, developer teams, and developer project managers for some of the largest companies in the hi-tech industry. CarverTC staff bring over 30 years of experience leading small and large developer teams, using agile processes, to build solutions on time and on budget. From web, to app, to embedded development projects, we manage all aspects of the process from initial specification writing, through testing, deployment, and maintenance.
We consult, build campaign plans, and do the creative for digital advertising including pay-per click, display advertising, social media advertising, customer retargeting, and content promotion. Our paid media services focus on clearly defining the goals you want to achieve, and optimizing paid media and creative options to achieve those goals independently, or in the context of larger content and advertising campaigns.
Development Quality Assurance Testing
Need help getting your app or site ready to go to market? Our Quality Assurance (QA) team can help you bring your project successfully over the finish line. Our QA leads develop robust test plans, which are rigorously executed by our QA test staff. We can integrate with your bug tracking software, or provide our own. We can also plug into, or establish a continuous integration process for your project. If needed, our developers can be quickly added to QA projects to troubleshoot, and solve problems.
We create compelling websites, micro-sites, web apps, and landing pages to help you achieve your goals whether you’re rebranding or launching a new product. We can work with any hosting company or platform, such as Wix, Squarespace, or Leadpages. We can also build from scratch in HTML5 or using other popular web development languages. Our sites and pages are SEO and keyword optimized to help you get the most visibility and reach.
Developer Recruiting and Staffing
If you need developers, we can find them. We specialize in finding experienced, senior developers for projects of all types. We vet candidates with a rigorous, eight point recruiting process, and provide the recommendations to you. You can hire them directly, or have us hire them to augment your staff with the option to bring them on board at a later time. However you need to do it, we’ll find people with the right skills, and right fit, for your team and project.
Cloud Strategy and implementation
Based on technology audits we perform, and business goals you identify, we will help you identify cloud technologies and solutions to meet you needs, plan cloud migrations, and implement cloud services. We can do this for an office, an application, or an entire organization. Our cloud services include designing implementation models, delivering training, adjusting internal processes to speed adoption, minimize churn, and maximize return on investment. We also perform cloud vendor analysis and comparison, and make recommendations based on geographic, pricing, security, and regulatory needs. Beyond strategy, we recommend and implement tools and services to aid in management, orchestration, and securing of cloud services.