A Vision Based on Your Unique Value
Marketing is about reaching those people who you hope will become your customers, engaging them, so they become aware, and compelled to take advantage of the unique value you provide. Compelling engagement requires that we understand your organization, your passion, and your culture as well as the products and services you offer. We listen to you.
We listen to what you need. What goals you’re driving to achieve. Where you’re trying to go. Every one of our customers has their own goals, needs, culture and unique value proposition. That's how we start all engagements, by getting to know you, and what your organization is all about. Those factors differentiate you and what you offer. We will use that to develop an approach that sets you apart from the competition, and drives your growth and success. Once we understand that, we start researching the audiences you need to reach and develop messages that will resonate, and move them to action through online and content experiences the compel action!
We can work independently or with your team. Whatever works best for you, your needs, and goals. We will work on individual content pieces, on a project-by-project basis, or on retainer. Our goal is to help you achieve your goals, and grow your business!
Success starts with a great plan. Great content marketing starts with a content strategy backed by research and data. To market effectively you have to know your audience intimately. You have to know what digital spaces they use, what types of content they consume, what values compel them to action, and loyalty, and how they approach buying in the modern digital age.
Great content strategy looks both inward and outward. Inward at SEO, website design, content, and messaging. Outward at social channels, influencers, audience demographics, and industry market spaces. A data-backed content strategy built on this information is the best formula for marketing success and business growth.
We develop content strategy and content plans for businesses ranging from startups to divisions of fortune 100 companies. If you need your next campaign to generate extraordinary results, contact us about developing a content strategy for you!
CarverTC started as a content company building batteries of launch content for some of the world’s largest technology companies. From presentations, to technical demonstrations, to full training courses, to animated explainer animations we helped launch and sell projects ranging from Windows Server to Intel chips. As we evolved, and as social media became the primary form of content consumption we added blogging, infograhics, video, and more to our repertoire.
Today we offer a full range of content services. Our content is SEO optimized, aligned with your brand keywords and messaging, created to address key pain points of your target audience at each stage of their buyers journey, and includes data and evidence to help make the point and build trust and authority with your prospects. We don’t do content for the sake of content, we do content to generate leads and win customers. From each blog post to the ebooks and full pillar pages we create as lead magnets, our content is designed to resonate with your audience and compel action.
We work in two modalities when creating content; we can plug into your team and content campaigns to focus on a single product, feature, or message, or we can take on the entire content campaign from creating the strategy to building the content, and managing publication, distribution, promotion and monitoring.
Inbound marketing is a proven methodology that can work for you by providing content and content offers your potential customers find valuable, driving those customers to your site. On site they will find landing pages, forms, and calls-to-action that provide opportunities to capture contact information. Inbound then uses email marketing and automation to nurture those leads through their buyers journey to become customers. When implemented properly inbound marketing not only increases traffic, lead capture, and conversions, it also helps you retain and delight your existing customers. When integrated with your sales tools, and the sales team, it also delivers more leads that are better qualified, and ready to buy. The image below describes the inbound methodology.
Our inbound marketing services are frequently coupled with our content strategy and content creation services to provide full service outreach, lead generation, and customer acquisition.
Marketing Technology Enablement
The marketing landscape is changing more quickly than ever primarily due to the disruptive advances in marketing technology. Things like website chat, chatbots, messenger marketing, the integration of AI services with various parts of the marketing stack, messenger marketing, and automated research are creating new opportunities for brands, and changing the expectations around engagement for customers.
We are plugged into marketing technology and regularly deliver MarTech seminars to clients and prospects that request them. We help you figure out which MarTech innovations can help, show you the impact they can have, and then implement and integrate. From scoping, to decision making, to implementation and integration, we take the guesswork out of marketing technology for you. We implement using best practices, rapid, thoughtful adoption and integration techniques to bring solutions online, so that your team can start using them fast, and your brand can see rapid ROI.
Search and Social Advertising
Paid media campaigns can increase reach and awareness and significantly boost inbound results. We will plan and execute paid media search advertising campaigns on Google, and BING, and social media advertising campaigns on the networks most relevant to your business such as Facebook, Instagram, Linkedin, Pinterest, etc.
Video is one of the most compelling and engaging mediums on social media. Video is quickly turning from an impact form of content to a marketing necessity as more social channels allow video embedding and autoplay right in their news feeds. We can create video content such as explainer videos, or behind the scenes interviews to run with other content as part of your campaigns or create and manage your entire video library.