Inbound marketing and content for technology companies

Your Customers, Your Unique Value


Marketing is about reaching those people who you hope will become your customers, engaging them, so they become aware, and compelled to take advantage of the unique value you provide. Compelling engagement requires that we understand your organization, your passion, and your culture as well as the products and services you offer.  That's why we start all engagements by getting to know you, and what your organization is all about.  Once we know that we research the people you need to reach and develop messages that will resonate, and move them to action driving traffic, leads, and creating customers using the inbound marketing methodology.

 

Inbound Marketing


Inbound marketing is a proven methodology that can work for you by providing content and content offers your potential customers find valuable, driving those customers to your site. On site they will find landing pages, forms, and calls-to-action that provide opportunities to capture content information. Inbound then uses email marketing and automation to nurture those leads through their buyers journey to become customers. When implemented properly inbound marketing not only increases traffic, lead capture, and conversions, it also helps you retain and delight your existing customers. When integrated with your sales tools, and the sales team, it also delivers more leads that are better qualified, and ready to buy. The image below describes the inbound methodology.

 

Hubspot Partner Agency


We are a Hubspot partner agency in Portland Oregon. We selected Hubspot’s marketing, sales, and CRM software to grow our business and quickly saw the benefits. Better search engine optimization (SEO), more traffic, more leads captured, and more conversion. In addition, the software suite reduces time required for marketing and sales tasks, from routine follow up to robust lead nurturing. Most importantly, Hubspot’s software delivers results. If you want increased traffic, leads, and customers, Hubspot can do that for you. Hubspot may not be the right choice for everyone. In fact, many of our clients use other tools, but if Hubspot is right for you, we may be able to save you some money on your Hubspot software purchase.

 


Download our ebook - The Essential Guide to Creating Buyer Personas

Ask us about Hubspot or our Inbound Marketing methodology.