DMI Social Media Marketing (CTCM-201)
Instructor: Bob Carver
Social Media has become a crucial communication channel in business today. In the Social Media Marketing class, you will learn how to create and implement social strategies. You will plan, implement and measure social media strategy. This class will improve your social media marketing goals and your brand building efforts through the application of the latest methods, techniques, and tools. This class includes a voucher for the Social Media Marketing Specialist Diploma exam. Learn more about Digital Marketing Institute classes and diplomas.
In this course, you will learn the best practices for social media marketing.
Produce innovative and creative social media strategies
Leverage those strategies to gain a competitive advantage for both your business and your career
Understand the value of social amplification and what makes content shareable within social networks
Promote content and the importance of paid promotion for relevant, highly shareable content
Develop a Facebook page specifically for your digital marketing needs
Use Twitter as a marketing and promotion platform
Create and implement effective LinkedIn advertising strategies
Push your brand by implementing Google+ into your social media marketing strategy
Introduce YouTube into a broader marketing strategy
Implement future social media platforms into your social media marketing strategy
Create a successful model for a social media marketing strategy from scratch and implement it in your organization
Who Should Attend:
This course is designed for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel in this course.
A basic familiarity with online marketing techniques and tools.
If multiple people in your organization are interested, see our 10% for 3 offer.
Call us to arrange a private class at (503) 372-9263.
Click to get schedule updates emailed to you.