DMI Digital Marketing (CTCM-101)
Instructor: Bob Carver
With a growing digital economy there is a demand for skilled digital marketing professionals. The Digital Marketing class provides you with the skills and knowledge required to be a successful digital professional. You will learn the main concepts, techniques, and skills required to develop, plan and implement an effective digital marketing strategy. You will be introduced to key digital specialisms, from mobile and social media marketing to Email, Pay-Per-Click (PPC) and Search Engine Optimization (SEO). The class includes a voucher for the Professional Diploma in Digital Marketing exam. Learn more about Digital Marketing Institute classes and diplomas.
In this course, you will learn the best practices for digital marketing.
Increase your website’s visibility through SEO techniques
Drive qualified traffic to your website through PPC advertising
Execute digital display campaigns
Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Create a formal digital marketing plan for your business
Who Should Attend:
This course is recommended for a variety of professionals, such as: Marketing Executives, Managers, Senior Management, IT Managers, or Small business owners. It is for anyone who develops or implements a digital marketing strategy for their organization, or anyone who wants to pursue a career in digital marketing.
Whether you are a seasoned business owner wanting to build your brand online, or just starting out, this diploma is for you.
A basic familiarity with online marketing techniques and tools, as well as sales experience.
If multiple people in your organization are interested, see our 10% for 3 offer.
Call us to arrange a private class at (503) 372-9263.
Click to get schedule updates emailed to you.