We spend a lot of time with our clients helping them define their target audience, and building detailed buyer personas so that their marketing content and messaging will resonate. Because, when content and messages resonate, they fill the inbound sales funnel with more high-quality leads, that turn into more customers. On our blog we've written extensively about the tools and processes required to implement inbound marketing campaigns. We've also written about the need to create more detailed personas, which we call funnel stage personas. Now we've taken our knowledge and experience and put them into a comprehensive ebook that contains resources, templates, and our process -- everything you need to easily organize your research to create your detailed buyer personas that enable your inbound marketing campaigns to achieve real results
Before we get too far along, you can get your free copy of the ebook, The Essential Guide to Creating Buyer Personas.
A Step-by-Step Guide
With this ebook, you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
This offer includes tips and tricks for:
Creating buyer personas and negative (exclusionary) personas
How to determine the right number of personas to create
Tips and tricks for researching personas
Determining who to interview (and how to get them to participate)
Asking the right questions during your persona interviews and surveys
Formatting your persona research in a compelling way
Collecting information for each stage of the buyer's journey (to create funnel stage personas)
Using your buyer personas for segmentation, content mapping, and lead nurturing
Presenting your new, finalized buyer personas to your company
The templates and worksheets you need to get started
How You Can Use This Resource
This resource is great for any marketing team of any size. The templates help you get started organizing what you know about your prospects. The resources and research tips will help you discover even more information that will be critical to crafting content and messages that will resonate. The ebook goes beyond creating personas and researching information, providing tips on how many personas to create, and how to filter and merge personas to focus your marketing efforts. But this ebook goes beyond top of the funnel marketing, helping you construct personas that can be used by sales and customer service teams as well. Extending knowledge and detail about customer challenges, goals, and expectations down the funnel to enable salespeople to nurture more leads into customers, and service teams to turn customers into raving fans. Check it out!