Content Strategy

5 Tips to do Visual Content Better [Infographic]

5 Tips to do Visual Content Better [Infographic]

Graphic content is essential to a great content marketing mix. No convinced? Check out these stats that prove it. The fact is, some types of information are easier to consume in graphic format. While brands are trying to create more graphical content, there are a lot of challenges. An optimized graphic content process can save your team time, ensure your branding is on point, and make your graphic and non-graphic content more compelling. In this article, I’m going to give you five tips to help your team do graphic content better.

8 Stats that Prove you Need More Graphic Content [Infographic]

8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content is about more than getting better engagement. It’s how you showcase facts the era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.

4 Ways Content Reviewers Can Improve Content Quality [Infographic]

4 Ways Content Reviewers Can Improve Content Quality [Infographic]

A content review is more than a spelling or grammar check, it's an opportunity for subject matter experts to make content better so that it rises above the content white noise. I article I'll show you 4 ways content reviewers can help your content stand out.

9 Steps to Jumpstart Your Lead Generation in 2019

9 Steps to Jumpstart Your Lead Generation in 2019

In this article, we share a 9 step process for launching your content marketing efforts that will supercharge lead generation from your website! SEO and content audits, competitor audits, personas, pillar pages and more!

5 Reasons to Invest in Dedicated Social Media Analytics Tools

5 Reasons to Invest in Dedicated Social Media Analytics Tools

This article examines five reasons why you may wish to invest in social media analytics tools, by showing you five ways they can benefit your brand’s digital marketing!