Content Marketing

First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

Buffer has had very good social media post analytics for a long time. They recently offered a first look at their new advanced analytics and reporting tool,  Buffer Analyze, to people who signed up for a preview. In this article, I’ll give you a first look at Buffer Analyze, Buffers new advanced analytics and reporting tool.

5 Tips to do Visual Content Better [Infographic]

5 Tips to do Visual Content Better [Infographic]

Graphic content is essential to a great content marketing mix. No convinced? Check out these stats that prove it. The fact is, some types of information are easier to consume in graphic format. While brands are trying to create more graphical content, there are a lot of challenges. An optimized graphic content process can save your team time, ensure your branding is on point, and make your graphic and non-graphic content more compelling. In this article, I’m going to give you five tips to help your team do graphic content better.

8 Stats that Prove you Need More Graphic Content [Infographic]

8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content is about more than getting better engagement. It’s how you showcase facts the era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

We’ve helped create a lot of pillar pages and we see organization struggle with these same five challenges. Sometimes they prevent a pillar page project from starting, or from being completed. More often, organizations end up with pillar pages that aren’t effective. They don’t increase traffic, they don’t improve SEO rank for core topic keywords, or they aren’t compelling to their target audience. In this article, I’ll share the five challenges and give you tips that can help you overcome these barriers to create an awesome pillar page!

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

Creating a pillar page is a great way to boost SEO. The fastest way to create a pillar page is to use content you already have. You should revise that content to align with the pillar page. In this infographic, I share 5 tips for revising content to work with a pillar page for best results.

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Pillar pages are a great way to boost SEO, but they can also generate leads! In this article, I'll walk you through how to plan conversion points on your pillar page, and best practices for including calls-to-action and links relevant content and engagement offers to maximize lead generation.

4 Tips to Make Long-Form Content Better [Infographic]

4 Tips to Make Long-Form Content Better [Infographic]

Pillar pages are a great way to boost SEO for your core services. Some people don't like them because they think people won't read long-form content. We've put together an infographic that shows you how to use formatting and styling features to make any long-form content better!

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

Pillar pages are a great way to boost SEO for the core services you offer. HubSpot created a tool specifically to help you create pillar pages. In this article, we'll show you how the Content Strategy tool helps you find topics, link content, and track performance.

4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

Pillar pages are a great way to boost SEO for core services you offer. What topic should your pillar page cover? In this article, we give you 4 tips to for selecting pillar page topics and brainstorming ideas. We also give you fundamentals to help ensure your topics align with business goals!

One Tip to Help you Find the Best Marketing Content

One Tip to Help you Find the Best Marketing Content

With the glut of marketing content out there, it's hard to find content that's meaningful and relevant to you. Now we'll send you the top marketing articles from the previous week right to your inbox as selected by our online community and editors. Save time and stay plugged in!

4 Ways Content Reviewers Can Improve Content Quality [Infographic]

4 Ways Content Reviewers Can Improve Content Quality [Infographic]

A content review is more than a spelling or grammar check, it's an opportunity for subject matter experts to make content better so that it rises above the content white noise. I article I'll show you 4 ways content reviewers can help your content stand out.