We've been talking a lot recently about how pillar pages can boost SEO for core services you offer. Brands that have published pillar pages are glad once the content is complete, and they've started promoting the page and the cluster content. That's when you'll see the SEO and lead generation benefit. But to maximize that benefit, you need to track performance.
Like other marketing campaigns, you should measure and track the performance of your pillar page campaigns. Because, like other marketing campaigns, pillar page campaigns are fluid. By tracking and measuring performance, you can adjust your content and promotion maximize SEO and lead generation.
In this infographic, we show you how to measure, track, and optimize pillar page performance.
Want more tips on how to build an awesome pillar page?