Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads. But CRO should also be about improving sales. That means getting better leads. Better leads provide more information to salepeople so that they can win business down the funnel. You have to be careful, however, that you don’t kill your conversion rate. In this article. I share 4 strategies to improve lead quality and boost sales.