We spend a lot of time with our clients helping them define their target audience, and building detailed buyer personas so that their marketing content and messaging will resonate. Because, when content and messages resonate, they fill the inbound sales funnel with more high-quality leads, that turn into more customers. To increase the success of your inbound marketing, you've got to spend the time to build great buyer personas. We've created the video that tells you what personas do, what you need to create great ones, and how they can help your business. We've also put our knowledge and experience into a comprehensive ebook that contains resources, templates, and our process -- everything you need to easily organize your research to create your detailed buyer personas that enable your inbound marketing campaigns to achieve real results.