Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.
Building up your employees to be brand advocates can pay strong dividends, but many executives worry about the risks. Like many business problems, this is one that requires a thoughtful, and planned approach. In this article we look at 6 social media concerns of executives and managers and how to mitigate them.