social media management

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.

The Yin and Yang of Social Media Training [Infographic]

The Yin and Yang of Social Media Training [Infographic]

In this article we look at the benefits brands can reap from activating their employees ad social media advocates, the risks in doing so, and how training and mitigate that risk.

6 Social Media Concerns of Managers and How to Mitigate Them

6 Social Media Concerns of Managers and How to Mitigate Them

Building up your employees to be brand advocates can pay strong dividends, but many executives worry about the risks. Like many business problems, this is one that requires a thoughtful, and planned approach. In this article we look at 6 social media concerns of executives and managers and how to mitigate them.

5 Reasons to Invest in Dedicated Social Media Analytics Tools

5 Reasons to Invest in Dedicated Social Media Analytics Tools

This article examines five reasons why you may wish to invest in social media analytics tools, by showing you five ways they can benefit your brand’s digital marketing!

Using Onlypult to Schedule and Manage Instagram Content from the Desktop

Using Onlypult to Schedule and Manage Instagram Content from the Desktop

I’ll show you how we use Onlypult to manage Instagram accounts, schedule posts, and review analytics. I’ll share OnlyPult’s strengths,and areas for improvement.