seo

9 SEO Analysis Steps to Increase Lead Generation

9 SEO Analysis Steps to Increase Lead Generation

In this article, we share a 9 SEO analysis steps that will increase traffic to your website and supercharge lead generation! Use SEO, content, and competitor audits to drive high quality prospects to your site and turn them into customers.

How to Map Pillar Page Topics to Keywords for the Best SEO Boost

How to Map Pillar Page Topics to Keywords for the Best SEO Boost

Pillar pages cover a core topic in depth and are linked from other content pieces you publish to boost SEO. To get the best SEO boost, you should carefully map keywords to your pillar page topics and subtopics. In this article, I share how to map pillar page topics to keywords for the best SEO boost.

4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

Pillar pages are a great way to boost SEO for core services you offer. What topic should your pillar page cover? In this article, we give you 4 tips to for selecting pillar page topics and brainstorming ideas. We also give you fundamentals to help ensure your topics align with business goals!

Toxic Backlinks - How They Hurt SEO and How to Get Rid of Them

Toxic Backlinks - How They Hurt SEO and How to Get Rid of Them

Backlinks are important to SEO, but not all backlinks help you. Backlinks from sites with low trust scores or ‘spammy’ sites generated from linkbuilding schemes can harm your rank, or get your site taken out of the search index.In this article we look at what toxic backlinks are, how they hurt your SEO, and how you can get rid of them

10 SEO Optimizations Learned from Website Audits [Infographic]

10 SEO Optimizations Learned from Website Audits [Infographic]

We do a lot of website audits, and while each website is different, there are some common issues that we regularly find and end up fixing upon review. That's why you should perform a site audit every six months - and why you should audit your site right now to detect and resolve any of the problems. Here are 10 SEO and website optimizations learned from website audits.

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

Creating a pillar page is a great way to boost SEO. The fastest way to create a pillar page is to use content you already have. You should revise that content to align with the pillar page. In this infographic, I share 5 tips for revising content to work with a pillar page for best results.

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

Pillar pages help you boost SEO for the core services you offer. To get the best SEO boost, and generate the most leads from your pillar page, you need a strong promotion plan. In this article, I'll show you how to publish, promote, and monitor pillar page content to maximize SEO and reach.

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Pillar pages are a great way to boost SEO, but they can also generate leads! In this article, I'll walk you through how to plan conversion points on your pillar page, and best practices for including calls-to-action and links relevant content and engagement offers to maximize lead generation.

4 Tips to Make Long-Form Content Better [Infographic]

4 Tips to Make Long-Form Content Better [Infographic]

Pillar pages are a great way to boost SEO for your core services. Some people don't like them because they think people won't read long-form content. We've put together an infographic that shows you how to use formatting and styling features to make any long-form content better!

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

Pillar pages are a great way to boost SEO for the core services you offer. HubSpot created a tool specifically to help you create pillar pages. In this article, we'll show you how the Content Strategy tool helps you find topics, link content, and track performance.