content strategy

8 Stats that Prove you Need More Graphic Content [Infographic]

8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content is about more than getting better engagement. It’s how you showcase facts the era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

We’ve helped create a lot of pillar pages and we see organization struggle with these same five challenges. Sometimes they prevent a pillar page project from starting, or from being completed. More often, organizations end up with pillar pages that aren’t effective. They don’t increase traffic, they don’t improve SEO rank for core topic keywords, or they aren’t compelling to their target audience. In this article, I’ll share the five challenges and give you tips that can help you overcome these barriers to create an awesome pillar page!