We’ve helped create a lot of pillar pages and we see organization struggle with these same five challenges. Sometimes they prevent a pillar page project from starting, or from being completed. More often, organizations end up with pillar pages that aren’t effective. They don’t increase traffic, they don’t improve SEO rank for core topic keywords, or they aren’t compelling to their target audience. In this article, I’ll share the five challenges and give you tips that can help you overcome these barriers to create an awesome pillar page!
The GDPR deadline has come and gone but many brands are still trying to figure how to comply. Compliance requirements are changing, marketing software features are changing, and opt-ins are everwhere. In this article, I'll show you some options for staying in compliance without killing your conversion rates or losing your sanity.
Pillar pages cover a core topic in depth and are linked from other content pieces you publish to boost SEO. To get the best SEO boost, you should carefully map keywords to your pillar page topics and subtopics. In this article, I share how to map pillar page topics to keywords for the best SEO boost.