Why You NEED to Train Employees to be Social Brand Advocates [Infographic]
A lot has been written about employee brand advocates over the last year as some organizations have chosen to empower their employees to share information about their brands. We've taken a look at a number of articles, and pulled out stats and facts in an infographic that tells a compelling story. From the customer side, not only is engagement with employees desired, it's becoming the expectation. From the perspective of the organization, not only do employee social brand advocates help market, but they also increase the trust of their brands, improve service, and help generate revenue. The brands that have done this successfully have come to one conclusion, to do this right, employee brand advocates need to be trained. See our infographic below.
If your organization uses employee social brand advocates, I'd like to hear in the comments how it's going, and how you've put that program in place.