Using Quintly for Social Media Growth, Content, and Competitor Analysis

As an agency we work with a number of analytics tools, both web analytics, and social media analytics. We use Fan Page Karma for social media analytics, and Mention for tracking brand mentions. But we also need to keep tabs on competing solutions. We do this for ourselves in case something better comes along. We also do it for our clients who may need tools in different price points, or may need slightly different features. One tool we took a look at recently was Quintly. In this post we’re going to take a quick look at Quintly, tell you what it has to offer, and how it might help you improve your social media marketing.

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What’s Quintly All About?

Figure 1: Quintly Dashboard (oourtesy Quintly)

  • Quintly monitors social media profiles, profiles for your brand and competitors and has the following features:
  • Competitive Benchmarking: You can track social media information on your own profiles and those of competitors.
  • Custom Dashboards: You can create custom dashboards with different social networks, and specific goals. You can share dashboards and display them on TVs with mission control mode.
  • Centralized Analytics for Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram. You can also con Facebook Insights and YouTube Insights for your profiles. Quintly tracks 150 built in metrics.
  • Reports, and graphs to measure, analyze and optimize content and growth.
  • Influencer identification and research to help you find influencers and build relationships.
  • Social Service (customer care) tracking to monitor questions on Facebook and Twitter, and get insights on response time and distribution.
  • Reporting allows you to turn dashboards into reports which you can customize with the metrics you want and mail to recipients on a schedule.

 

 

Pricing

You can see Quintly’s pricing at this link. Like its nearest competitor Fan Page Karma, Quintly has a free version that supports 3 profiles, and is limited to Facebook. Moving up, the lowest paid option starts at $129 a month to monitor five profiles, with two dashboards, with one user. You can move up to $299 to get 15 profiles, and 2 dashboards. You can swap out two profiles during a given month (change two profiles for two other profiles).  One nice thing about Quintly is that all paid versions are full featured. They charge you extra for more profiles, and two premium features (spaces and white labeled reports). By contrast, similarly priced Fan Page Karma doesn’t limit profiles, but adds features to their pricing tiers. Quintly is much less expensive than higher-end options such as Unmetric and Simply Measured which start at $500 per month.

Dashboards

The heart of Quintly are its dashboards. Depending on your subscription level, you can configure numerous dashboard groups that allow you to see relationships and make comparisons in your own data, or between yourself and your competitors.

Figure 2: Quintly Custom Dashboard (courtesy Quintly)

You can define and group widgets into meaningful groups to track things like overall growth, your own social profiles and websites, or those of your competitors.

Drilling in for more Data or Graphs, Graphs, Graphs

For each social profile that you have connected to Quintly, in addition to a dashboard, you get a number of reports that graph different metrics related to the social network. Reports include things like the following

  • Overall engagement across all connected social profiles. This is a really nice feature of Quintly. If you’re running campaigns this report allows you to see and compare all connected profiles in a single space. This allows you to see if you’re resonating on one network but not another. This feature can help you target different content to the different audiences you reach on each social network. It can also tell you how well your campaign is going overall, and on each network, allowing you to drill into a specific network for further analysis. You can then make adjustments to achieve better results.

Figure 3: Audience, Audience Distribution, All Content, and Interaction across all social networks

  • Facebook Insights. While it’s the same information you can find in Facebook Insights, having them in Quintly lets you sort various metrics, and see what content is getting clicks, which is winning your fans, which is losing your fans, and which is generating conversation.

Figure 4: Facebook Insights

  • Content metrics. You can see the content you’ve posted, and sort it by likes, comments, shares, interaction rate, and type of content. You can also link out to view the content on the platform. The sorting options let you quickly find the content that is generating the most likes, comments, shares, and interactions. This makes easier identify and reshare your most popular content, and adjust your content plan to create more of the content that engages your community.

Figure 5: Facebook Own Posts Table

  • Stats that show the type of content your audience engages with most. This can tell you what types of content you should be sharing more often, and may give you insights about your content mix.

Figure 6: Twitter Interaction Distribution - by Retweet, Favorite, and Reply

  • Days and times you get the most engagement. While it’s really nice to see content the generated interaction, it would be nicer if you could click into this graph and see what content it was, and who interacted with it.

Figure 7: Twitter interactions by day and time showing when your content generates engagement.

  • Twitter key influencers. This report helps you see the people who share your content the most. It makes it really easy for you to thank them, reach out to them, and establish relationships that can help your marketing.

Figure 8: Twitter Key Influencers

As you can see by looking at the left menu in the screen captures, there are too many reports to show. Some other reports of note available in Quintly cover the following:

  • Reports showing and comparing people talking about your brand.
  • Reports showing average likes and shares per post.
  • Reports showing check ins.
  • Fan information such as by country, fan distribution, change in fans, and rate of change in fans.
  • Reports tracking user posts including a table showing all user posts, and reports that show user posts by hour, weekday, and time.

Search for Content and Updates

If you know what you’re looking for you can use Quintly’s search to find content in a timeframe that you specify.

Other nice, and unique features

With any monitoring tool, the platforms you can connect to are key. The platforms that you’re business relies on to connect with its customers and prospects are what you need to monitor. In addition to Facebook and Twitter, Quintly connects to LinkedIn (a must for B2B businesses like mine), Google+, YouTube (and your YouTube Insights), and Instagram (which is super-hot, especially for reaching millennials).

Quintly also allows you to monitor RSS feeds such as blogs, which is very nice. For many organizations, their blog is a key content distribution channel and place for audience engagement. Being able to monitor your blogs, like any other social network is an awesome feature. Quintly includes a built-in set of Alexa metrics that show Alexa rank, reach, page views, and sites linking in for any blogs with RSS/Atom feeds.

Quintly is also one of the few social monitoring tools that has a specific dashboard to monitor LinkedIn job updates. While LinkedIn is a great place to find leads, make connections and do social selling for people like us who know how to do it, most companies used LinkedIn most heavily for recruiting. Quintly can help your HR department keep an eye on job updates.

Customization and Reporting

Quintly also allows you to create custom widgets, and export widgets for reporting purposes. It also offers Quintly Query Language (QQL) that lets you define your own metrics in Quintly using Quintly’s data. This very powerful, giving you the ability to see exactly the data you’re looking for.

Reporting is easy to access and configure. You can configure reports based on dashboards and widgets to be mailed to you and other recipients on a schedule.

Figure 10: Report Creation

Conclusion

Quintly is a powerful analytics tool, and it gets high marks for its ability to analyze and collect data about your site, and competitor sites. The ability to monitor RSS feed content is a serious capability that can help any brand monitor their blogs better. It’s a good B2B choice because it monitors LinkedIn. It does have some shortcomings. While it’s very flexible, and you can access and display a lot of data, it’s up to you to put it together. To get the most out of it, you have to organize the dashboards, to see the data and the relationships you want. Furthermore, Quintly doesn’t let you drill into content to see what content generated engagement. Fan Page Karma does that. Another shortcoming is the Quintly doesn’t integrate with Google Analytics, it would be great if Quintly brought Google Analytics data in so you could have all of your traffic data and reports in the same place as your social media analysis and reports. So, while Quintly gives you access to a lot of data, it doesn’t connect the dots for you, or help you connect the dots to the extent we’d like to see.

One of the main competitors of Quintly is Fan Page Karma. Both of those are in the same price range and offer social media metrics. Look for our review of Fan Page Karma coming soon.

Over to you

Do you use Quintly or have other social media analytics tools you prefer? Tell us about them in the comments.

Want more information and screenshots on Quintly? See our visual tour on SlideShare: