A Look at Buffer's Connectivity to Pinterest
We’re big fans of Buffer. Buffer is our primary scheduling tool, and one of our primary content analysis tools. Since CarverTC also has an active and growing Pinterest account showcasing visual and creative content, when Buffer announced it's connectivity to Pinterest, we were thrilled. In this post I’m going to look at posting to Pinterest from Buffer, configuration options, and the analytics available. Finally I’ll briefly compare Buffer’s Pinterest capabilities with both Tailwind and Viraltag.
Pinterest In Buffer
The great thing about a Pinterest connection being added to Buffer, is that Buffer is a robust and mature scheduling app. You connect to Pinterest the same way you connect any other account. Then create a posting schedule the way you would any other account and you’re ready to go. You get to take advantage of all the great things your already have in Buffer such as app integrations and browser extensions. It took us less than 10 minutes to get connected and get our initial schedule configured.
Tip: There is one setting you should configure differently in Buffer for your Pinterest connections. Pinterest doesn’t allow redirected or shortened URLs for the image source, so be sure to disable any link shortener associated with your Pinterest connection by selecting your Pinterest connection then clicking the Settings | Link Shortening then select No Shortening.
Posting and Scheduling from Buffer
In Buffer, Pinterest is listed with icons for your other connected social media networks. When you select Pinterest for a post, a context sensitive menu allows you to select a board to post to.
Note: One limitation in Buffer compared to Tailwind is the ability to only post to one board at a time. In fact, Buffer will often block you if you try to create the exact post a second time. You can get around this by slightly rewording the second post, or by posting from the extension. Regardless, Buffer should add the capability to post to multiple boards at the same time.
Once you've selected a board, you can an drag an image onto the post, or browse to find one. Once the image is selected, you can add the source URL, and type text to go with your image. Finally you can schedule the post just like any other post in in Buffer. All the Buffer scheduling options are available including posting at a scheduled time, posting now, adding to the buffer, or posting next in the buffer.
Posting and Scheduling from the Web
Buffer’s flexible browser extension makes posting to Pinterest from the Web a breeze. When you find an image you wish to post, right-click and select Buffer this image….
When the Buffer browser extension opens, select your Pinterest account, and the board to post to. Buffer automatically pulls in the text to go with the image and adds the URL. From this point, posting is nearly identical to posting from the Buffer app so you can change the text to a quote and alter the source URL if you like.
Posting and Scheduling from Pinterest
You can also pin directly from Pinterest in two ways. First, simply point the mouse to a pin you’d like to repin, and select the buffer icon. If you'd rather, you can click the Pin it button, then select the buffer icon next to the board you wish to pin to.
Buffer offers excellent per post analytics for everything you post through it, and Pinterest content is no exception. You can view post analytics to see how you content was received and sort by Most Popular, Most Comments, and Most Repins. You can rebuffer directly from the post to keep pushing you most viral content.
Note: At the time we captured these screen-grabs we had one day’s data in the system, so the data is understandably sparse.
You can also view Buffer’s analysis of your pins. Here you can sort by repins, likes and comments, and see a comparison of pins per day versus repins.
Finally Buffer shows your activity in a nice summary view that shows relevant engagement stats for the selected time period such as repins, likes, and comments) coupled with a graph for each stat.
A Brief Comparison between Buffer, Viraltag, and Tailwind
This is an integration we’ve been waiting for. We’ve looked at ViralTag and we currently use Tailwind for Pinterest content curation, scheduling, and analytics. Viraltag made its name in scheduling for Pinterest, and has added connections to other major platforms in an attempt to be a one-stop social media management tool. Tailwind made their name on analytics. We had a Tailwind Plus subscription so we only got basic board metrics. Tailwind’s app and browser extension make posting and content curation as easy as Buffer. Buffers post analytics are as good as Tailwinds at surfacing repins, comments, and likes. When you get beyond per-post analytics, Tailwind really shines. It offers per board analytics, domain monitoring (integrated with your Google Analtyics), and a Pin Inspector that makes it easier to identify and replicate your best pins strategies. Tailwind also suggests posting times based on your content performance. But that wasn't enough to keep us on Tailwind. With Buffer's addition of their Pinterest connectivity we switched as soon as our Tailwind subscription expired. If We moved from We'll have to decide what to do when our subscription is up. Pinterest is not our primary social channel, if it's yours consider using one of the high priced Tailwind subscriptions to get their great analytics. For us, the best of both worlds would be an integration similar to the one Audisense and Buffer have for Twitter. We could use Buffer for scheduling, and Tailwind for more detailed analysis and posting schedule configuration.
For a quick, visual tour of using Buffer to manage Pinterest with lots of screenshots, see our slideshare!
Over to You
Have you had a chance to use Buffer’s new connectivity to Pinterest? If you’ve given it a try, let me know your thoughts in the comments.