How Women Feel Misunderstood by Advertisers [Infographic]
Gabriel Rosenberg wrote and excellent article on how 91% of Women Feel Misunderstood by Advertisers. In his article he quoted several stats that we thought would make an excellent infographic. This shows the money and buying power women in our society control, and the ways in which they feel misunderstood by advertisers. This infographic is a great look at the problem. As I stated yesterday, social listening, and social outreach - asking women what they are looking for, that's the way toward a solution.