7 Red Flags You Need to Change Your Social Media Approach [Infographic]
On consulting engagements, I sometimes get taken aside by managers and executives who are having difficulty assessing how their social media staff are performing. In some cases they don't know what questions to ask. I other cases, they don't know what to make of the answers they receive. They are looking for insight about what's working well, what's not being done right, and what changes they should make.
Before I go any further I want to say the following: every situation is unique, and most exchanges between managers and their social media teams are very nuanced. Unless it's a very small company, it takes me and my staff 2-3 days just to get acclimated to the social media working environment. Most social media teams are working their collective tails off, especially those social media teams of one. The biggest problem across the board is lack of training. But, I digress. When I'm asked the question above, I list the 7 red flags that indicate you may need to make some changes in your social media team, or approach.