I occasionally provide training to companies going through a transitional period. I'm always surprised to find many people need basic training on how to use social media sites like LinkedIn, Twitter, and how to connected and engages on social media. In this article, I’ll give you 5 tips and 15 links to help get started on social media and learn these critical platforms and tools.
Almost two years ago now, we published an infographic populated with data from a Lunametrics article. The infographic had stats and facts about Google of interest to marketers, from users, to advertising spend, to mobile use. We decided that it was time to update those stats, and, for extra fun, thought we would add similar stats from Facebook for a comparison.
I’ve read a lot recently, from a number sources, about how organizations should bring content production in-house. Many different reasons are stated to justify this opinion. There are also a lot of good reasons to outsource some aspects of your content production. In this article I’m going break down both sides of the issue, then I’ll tell you strategies that can overcome the hurdles on both sides.
Social media provides lots of ways to help brands find and connect with great talent. We've rolled up a few statistics about how social media is used, and some compelling disconnects in how it's used by recruiters, brands, and job seekers in this infographic that shows recruiters need training to make the most out of social media.
Many brands are seeing the benefits of employees being social media brand advocates, but there are still concerns. Companies can loose a lot of money if there is a major public relations issue stemming from a social media incident. Still, some companies refuse to train their employees. In this infographic we show you the issues, costs, and give you tips to help you build better employee brand advocates.
Creating original content takes time. Publishing that content on schedule, to ensure fresh content is coming out regularly, and to synchronize it with events, offers, and campaigns takes planning. In this article I’ll look at three mistakes brands make related to content planning and publication, and tell you ways to help fix those problems.
Our article on 7 Ways Brand Monitoring Software can Help and Organization, has been one of our most popular, so we decided to put the stats in an infographic! It shows you how brand monitoring can help you find, and respond to online mentions, perform social audits, find influencers, formulate product and service positioning statements, and do online research.
Content marketing drives brand messaging, showcases your propositions, and thought leadership. In this article I'll show you several strategies to identify, and re-share the content our community likes the most. In addition, I’ll tell you how identifying that content can help you connect with influencers to boost your content reach even more.
Hootsuite recently rolled out a beta version of new analytics. We’re big believers that analytics backed decision making is essential for successful marketing. I was really excited to see this, so in this article I’m going to show you Hootsuite’s new analytics. I’ll tell you about the good things, the things I’d like to see added, the costs, and the unknowns.
We review social media management tools regularly and our clients ask about them all the time. People want to know which tools are the best. We usually answer by saying the better question is, ‘which tools are best for you.’ In this article I’ll share 11 keys for selecting the right tools. I'll also give you some dos, don’ts, and tips for evaluating the tools you’re interested in.
Sales Navigator is LinkedIn’s sales tool. It’s a different experience than LinkedIn because it's designed specifically for social selling using LinkedIn’s mountain of B2B data. In this article, I’ll compare Sales Navigator to LinkedIn. I’ll tell you about the nice features, the killer features and some social selling “Wow” scenarios that illustrate how Sales Navigator can be a powerful social selling tool.
When we first engage with a client, before we do anything else, ewe perform a keyword, a site audit, and a social media audit. Clients usually know where they want to go, their goals, but you can't get there if you don't know where you're starting from. In this article I’ll share what’s involved, and some of the insights and benefits you can gain from these audits.
A 2013 Marketing Land survey examining corporate social media risks and rewards found that 71 percent of the executives were concerned about risks posed by social media. In this article I’ll look at some of the top concerns executives and managers have regarding social media content, interaction, and policies as well as approaches to mitigating the risks.