5 Tips and 15 Links to Help Beginners Get Started on Social Media

I occasionally provide training to companies going through a transitional period.  I'm always surprised to find many people need basic training on how to use social media sites like LinkedIn, Twitter, and how to connected and engages on social media. In this article, I’ll give you 5 tips and 15 links to help get started on social media and learn these critical platforms and tools. 

Google vs. Facebook: Facts and Stats Every Marketer Should Know [Infographic]

Almost two years ago now, we published an infographic populated with data from a Lunametrics article. The infographic had stats and facts about Google of interest to marketers, from users, to advertising spend, to mobile use. We decided that it was time to update those stats, and, for extra fun, thought we would add similar stats from Facebook for a comparison. 

 

To Keep Content Development In-house or Outsource - A Blended Approach Might be Best

I’ve read a lot recently, from a number sources, about how organizations should bring content production in-house. Many different reasons are stated to justify this opinion. There are also a lot of good reasons to outsource some aspects of your content production. In this article I’m going break down both sides of the issue, then I’ll tell you strategies that can overcome the hurdles on both sides.

The Yin and Yang of Social Media Training [Infographic]

Many brands are seeing the benefits of employees being social media brand advocates, but there are still concerns. Companies can loose a lot of money if there is a major public relations issue stemming from a social media incident. Still, some companies refuse to train their employees. In this infographic we show you the issues, costs, and give you tips to help you build better employee brand advocates. 

3 Content Planning Mistakes Your Brand Should Avoid

Creating original content takes time. Publishing that content on schedule, to ensure fresh content is coming out regularly, and to synchronize it with events, offers, and campaigns takes planning. In this article I’ll look at three mistakes brands make related to content planning and publication, and tell you ways to help fix those problems.

7 Ways Brand Monitoring Can Help Your Organization [Infographic]

Our article on 7 Ways Brand Monitoring Software can Help and Organization, has been one of our most popular, so we decided to put the stats in an infographic! It shows you how brand monitoring can help you find, and respond to online mentions, perform social audits, find influencers, formulate product and service positioning statements, and do online research.

3 Tips to Maximize Engagement and Connect with Influencers

Content marketing drives brand messaging, showcases your propositions, and thought leadership. In this article I'll show you several strategies to identify, and re-share the content our community likes the most. In addition, I’ll tell you how identifying that content can help you connect with influencers to boost your content reach even more.

Hootsuite Updates its Analytics and Offers Additional Reporting

Hootsuite recently rolled out a beta version of new analytics. We’re big believers that analytics backed decision making is essential for successful marketing. I was really excited to see this, so in this article I’m going to show you Hootsuite’s new analytics. I’ll tell you about the good things, the things I’d like to see added, the costs, and the unknowns.

11 Keys (and some Dos and Don'ts) for Selecting the Right Social Media Management Tool

We review social media management tools regularly and our clients ask about them all the time. People want to know which tools are the best. We usually answer by saying the better question is, ‘which tools are best for you.’ In this article I’ll share 11 keys for selecting the right tools. I'll also give you some dos, don’ts, and tips for evaluating the tools you’re interested in.

How to Increase Social Selling Success Using LinkedIn Sales Navigator

Sales Navigator is LinkedIn’s sales tool. It’s a different experience than LinkedIn because it's designed specifically for social selling using LinkedIn’s mountain of B2B data. In this article, I’ll compare Sales Navigator to LinkedIn. I’ll tell you about the nice features, the killer features and some social selling “Wow” scenarios that illustrate how Sales Navigator can be a powerful social selling tool.

How a SEO and Social Media Audits can Ignite your Digital Marketing

When we first engage with a client, before we do anything else, ewe perform a keyword, a site audit, and a social media audit. Clients usually know where they want to go, their goals, but you can't get there if you don't know where you're starting from. In this article I’ll share what’s involved,  and some of the insights and benefits you can gain from these audits.

6 Social Media Concerns of Managers and How to Mitigate Them

A 2013 Marketing Land survey examining corporate social media risks and rewards found that 71 percent of the executives were concerned about risks posed by social media. In this article I’ll look at some of the top concerns executives and managers have regarding social media content, interaction, and policies as well as approaches to mitigating the risks.

5 Reasons to Invest in Dedicated Social Media Analytics Tools

We’re huge proponents of analytics driven content marketing and engagement. Our clients sometimes ask when they should invest in dedicated social media analytics tools. We generally respond by explaining the value and benefits those tools provide. In this article I'll do that by sharing five benefits  and some common reasons why organizations choose to invest in analytics tools.